Between 2020 and 2030, the BLS estimates that the economy will add 11.9% more employment. Whether you’re a startup founder or a corporate HR director, finding and recruiting the best people is a competitive process. Therefore, it’s essential to consider how to promote available positions carefully.
Remember that the jobless are just some people you want to reach when considering how to market employment. LinkedIn showed that at any moment, 30% of the working workforce actively seeks new possibilities. Therefore your advertising approach should incorporate ways of reaching these people.
The following are some of the most effective methods for publicizing new employment opportunities; selecting the method(s) most suitable for your advertising strategy will rely on available funds, geographic reach, and the kinds of applicants you want.
Internal Job Boards
The best-qualified individual for the job is already employed by your organization in a different capacity. Let your staff know about openings in your company by posting them on an internal employment board. Hiring from inside the organization might reduce the frequency with which open positions are posted.
One research cited the lack of career growth opportunities as the primary reason for employees leaving their jobs. Internal recruiting may improve staff retention by demonstrating your dedication to their professional growth.
On-Site Referral Programs
If none of the current staff members qualify for a position, maybe they know someone who does. One of the most effective ways to find qualified new hires is via employee referrals. Your employees are the best source of information about the company, culture, and available positions since they are currently immersed in it.
An employee referral program incentivizes current staff to promote job openings. For every new recruit that stays with the company for at least three months, you may give them a gift certificate or a cash bonus of $50.
Company’s Official Website
Posting job openings on the company website doesn’t cost you a dime. Optimizing your website for search engines improves how visible it is to those using them to locate local employment opportunities.
Consider letting site users apply for jobs online if you want a higher conversion rate. This allows HR to speed up the prescreening process and get in touch with suitable interview prospects.
Collaborations Between Universities and Colleges
Post-secondary universities in your area may give fantastic prospects if the position you are trying to fill is entry-level. Do some research to see whether two-year colleges, four-year public and private institutions, and specialized trade schools provide degrees that align with the needs of the job you’re trying to fill. The next step is getting in touch with their counseling or career services division to discuss placing job ads.
For their freshmen classes, several universities provide online databases of available jobs. Some organizations help connect job-seeking students with prospective companies. Both forms of promotion are often inexpensive or even free for businesses to use.
Career Expos
Regular job fairs are held in many areas to facilitate the introduction of job seekers to local businesses. Participating in one may provide you with dozens of resumes from qualified individuals interested in your available position.
Some fairs provide free booth space to some exhibitors, while others charge a fee. You’ll still need to spend money on promotional materials to attract people to your booth at a free job fair. In-person application filling and interviews may help get the employment process forward more quickly.
Local Departments of Labor and Workforce Development
Workforce development offices are funded by most governments and assist locals in finding jobs or receiving training in specific fields. You should explore collaborating with one of these government bodies to market your entry-level positions.
Partnering with a state agency may be a great approach to broaden access since many of these organizations focus on serving people who are handicapped, low-income, or members of a minority group. Posting a job post via a workforce development agency is often cost-free.
Paid Job Boards
A paid employment board might be an excellent approach to promote available jobs if you can afford the $100 to $300 monthly cost. Some forums allow you to post for free, others have paid tiers for more features or featured listings, or they just allow you to test out their service. If you pay a monthly subscription fee, you may often publish unlimited jobs each month.
Career Bliss, CareerBuilder, Indeed, Jobvertise, Monster, Nexxt, and Snagajob are some of the most well-known paid job boards.
Employment and Training Programs for Veterans
Those who serve in the armed forces get valuable experience and expertise that may be used elsewhere. Military duty, for instance, is a great way to hone your planning, speaking, and leading abilities. Therefore, veterans might be competitive candidates for employment opportunities.
After receiving an honorable release from the armed forces, veterans may use several resources provided by the U.S. Department of Labor and the Veteran’s Administration. These programs enable you to promote your open positions on job boards and connect with suitable veterans via career placement services.
Free and Paid Classified Ads in Your Area
Even though there are many more places for individuals to look for work besides the Help Wanted section, classified advertisements are still cost-effective for contacting suitable candidates, especially in smaller cities and towns. You have many choices for ad size and location when advertising in print to help establish a cost-effective strategy.
You may buy classified advertising in many newspapers and on local television and radio stations’ websites. Advertisements in both print and internet media may be purchased together in bundles from specific publications.
LinkedIn is now widely used by job seekers as a resource for identifying and applying for available openings. A LinkedIn Recruiter is a paid professional that can help your organization find the best applicants for available positions by posting them on the site and contacting them directly. Quality applications may be found even without paying the service’s monthly charge. Recruiters may go through user profiles from your region and reach out to you personally to introduce themselves and explore career prospects.
Twitter’s massive user base of over 290 million people provides you with a broad scope for cheap or free job postings. To get the most out of the social media site, you should write a succinct, informative description of the position and provide a link where interested candidates may learn more.
Adding a sense of humor, a video, or a graphic to your advertisement might enhance its exposure and the probability that people would retweet or share it. Paying to have your tweet seen by more people or by those who fit a specific demographic is another option.
Signage
Assistance wanted sign is a cheap and easy method to get the word out about your vacant position if your business is located in a high-foot-traffic region. You may either make a simple paper version and print it out to save money, or you can pay to make a high-quality sign.
Make sure the sign can be read from a distance, regardless of location. Include the salary and perks package as selling elements in your job advertisement. It’s also good to put magnetic signs on corporate cars to inform people about available positions.
TikTok
TikTok may be an effective recruitment tool if you’re targeting members of Generation Z. TikTok use increased by 13 percent among this cohort from 2020 to 2021. In contrast, Instagram and Snapchat both declined in popularity.
The key to getting your video seen is making it entertaining and easy to share. The time limit forces you to make your point quickly. The main perks of working at your firm and why you should consider applying should be highlighted.
Headhunters
Headhunters are a great way to get the word out about executive-level job openings. Professional headhunters are adept at linking qualified job seekers with suitable businesses. Some people work exclusively in one field, while others have diversified employment histories.
In most cases, you won’t have to pay a headhunter or recruiter anything until they find and hire a suitable candidate for your open position. Remember that there is more than one way to promote your business. Using a variety of vehicles is often the most effective tactic.
Featured Image: Pexels © Linda Eller-Shein
